REI: Product and Brand Design

I spent 4 years with REI as a Soft Goods Designer. I updated several iconic hiking backpacks and helped expand that collection to a wider age group. I also participated in the creation of a REI Adventure Travel collection of products. We traveled extensively and worked with dozens of traveler's to help design these products. Several collections of products were presented to help leadership determine the visual aesthetic for the new collection. Many of these bags are top-sellers for REI.